案例浏览   http://www.lansurcn.com/

China Marketing Center of Italy Lansur Co., Ltd. (Hong Kong) was established in Jun. 2006 and is an exclusive agent for management and sale of Lansur, the famous Italian cosmetics brand which has about 80-year history and is well-known as Pioneer of Cosmetics Technology”. The production and research institution of China Marketing Center is Yabang Group, which is one of earliest enterprises for production and sale of cosmetics product and keeps a long-term excellent achievement in exporting business. After careful preparation in strict production, technology, sale and promotion, Lansur cosmetics products landed in China market in Nov. 2006.

　　意大利兰瑟（香港）有限公司中国区营销中心成立于2006年6月，买断了素有“彩妆技术先锋”之称的将近80年历史沉淀的知名意大利彩妆品牌——兰瑟的代理权和经营权。

　　其生产和研发机构是中国最早从事彩妆生产与销售的企业之一， 并且在海外出口方面长期保持优良业绩的雅邦集团。经过严谨的生产、技术、销售、推广等方方面面的精心筹备后，于2006年11月全面登陆中国市场。

In 1930s, Lansur was born in Firenze, Italy, the cradle of Europe Renaissance. It is established by Ms Betty?Phryne, a dresser who grew up in a painting family, and rapidly becomes popular in fashionable international cities, including Milan and Rome.

20 世纪三十年代，兰瑟诞生于欧洲文艺复兴的发源地——意大利佛洛伦萨，由出身绘画世家的化妆师贝蒂.弗莱妮女士创立， 并且走红米兰、罗马等时尚化国际都市。

After landed in China in 2006, Lansur made a huge investment to invite Huang Shengyi, a movie star becoming famous for the movie Kung Fu, to be the celebrity of Lansur in China area. In 2006, Huang Shengyi was a great star in plenty of films and television movies, including The Sun and the Moon in Sky , the grand annual television movie played in CCTV and Zhou Xuan , which is starred by Zhang Bozhi and Huang Shengyi together.

06 年登陆中国后，兰瑟耗巨资与因主演电影《功夫》红遍天下的影视女星黄圣依签约，聘请其出任该品牌的中国区形象代言人。

2006 年有多部由黄圣依担纲主演的影视剧陆续播出，其中包括中央电视台年度大戏《日月凌空》、与张柏芝联袂主演的《周璇》等。

According to prediction of the manager of Lansur Brand in China area in 2006, as Huang Shengyi becomes the most popular star in TV screen, Lansur brand will climb to its peak in China cosmetics industry!

With the continuous improved marketing and promotion mode combined interior advertisement, network advertisement, movie advertisement and terminal, Lansur will set off a fashion rush of Italian Lansur in Chinese cosmetics industry!

　　06年兰瑟品牌中国区负责人预测，随着黄圣依成为年度荧屏最红热门人物，兰瑟品牌的影响力也将占据国内彩妆界的制高点。

　　兰瑟同时结合平面广告、网络广告、影视广告和终端的持续完善的策划推广完美结合的营销模式，相信在日趋完善的彩妆界， 必掀起一股意大利兰瑟中国风尚飙！    

In 2007, Lansur renewed its contract with Huang Shengyi since the sincere cooperation made both sides satisfied. Huang Shengyi shot a brand new album for makeup in autumn and winter in Guangzhou photography studio of Lansur in China marketing center, which is luxurious, mystery, pure and charming. Changeable style with bright makeup effect perfectly interprets the principle of Lansur brand: high quality and fashion pioneer .

At the same time, with the development of career and expansion of performance area, Huang Shengyi, who always pursues perfection, will go to USA to learn vocality and dances in 2008 to perfect herself in performance and also prepare for marching to Hollywood .

　　07年，兰瑟与黄圣依再度续约，真诚的合作让双方都非常满意。黄圣依并于十月份在兰瑟中国营销总部广州摄影棚为兰瑟新品 拍摄了一辑全新的秋冬妆容，华丽、神秘、清纯、迷人，百变造型配合炫丽妆容，完美演绎出兰瑟品牌的优异品质和时尚先锋的理念。

　　与此同时，随着事业的蒸蒸日上和演艺领域的不断扩展，追求完美的黄圣依已确定 2008 年到美国拜师学习声乐和舞蹈，继续为演艺生涯不断完善自我，并作好进军好莱坞的准备。

Since 2006 when Lansur entered into China market, with the strategy of taking practical Chinese market situation into account made by Lansur headquarter in Firenze , Italy and its China marketing center, Lansur paid more attention to natural and pure quality of cosmetic products. The non-pollution flower cosmetic products are more suitable for Chinese skin and also provide a safer choice for consumers. Since being available in market, it rapidly occupied a pretty good share of market. With wise plan of the executive group, Lansur network has covered all over China , including 20 provinces and 4 automatons regions. Now it is still under expansion. A bigger achievement can be expected any minute now!

　　自 06 年进入中国发展以来，兰瑟2007 年在意大利佛罗伦萨总部和中国营销中心结合中国实际发展的策略下，更侧重于彩妆纯天然、纯净度的品牌研发理念，无污染花卉彩妆更贴合国人的肌肤诉求，给消费者更安全的选择，上市以来迅速占领了相当的市场份额，兰瑟决策层运筹帷幄短短一年内，已经把兰瑟网点遍布了大江南北，目前共 20 个省、4 个自治区，版图不断扩充，宏图伟业，只待朝夕！